Google's ad manager will move to first price auction - AdAge.com

  1. Google's ad manager will move to first price auction  AdAge.com
  2. Google Switches To First-Price Auction  AdExchanger
  3. Google Ad Manager moving to ‘unified first price auction’ for display, video inventory  9to5Google
  4. Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying  Adweek
  5. Google Ad Manager adopting first price auctions for programmatic display, video  MarTech Today
  6. View full coverage on Google News


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