The news coincides with the start of a big year for Gucci, which is set to launch its inaugural jewelry line this summer, and whose creative director Alessandro Michele will co-chair the MET Gala in May. The Lyst Index, which takes into account the behavior of the site's 5 million monthly online shoppers in addition to social media metrics, saw Gucci knock the streetwear label Off-White into second place. Heritage brand Balenciaga came in at number three, while Moncler jumped 12 places in the ranking to claim fourth position, thanks in part to the success of its new ‘Genius' diffusion line.
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