vivo unveils brand new color and font

This year vivo will put a new coat of paint on its brand - Pantone 2386, specifically (the old color was 2925 C). And it is retouching its logo with a new font. The redesign will debut in China first, but will go global in by the end of March. Are you ready? Here's the new logo with the new color: Okay, that was a bit underwhelming. But the font is different, it's rounder and vertically compressed. Here's another sample, which shows labels you will see on the box of new vivo phones: And here's the full alphabet - the Latin one, plus a sample of Chinese...



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