Best Buy ranking data shows steady decline in iPhone XS and XS Max sales

Lately, Apple has seen a decline in iPhone sales. The 2018 iPhone flagships just aren't as popular with the masses this year. Apple has even offered some pretty steep discounts with trade-ins of up to $300 off current-gen iPhones (with iPhone 7 Plus trade-in): the XR, XS, and XS Max. Apple has never had to discount its phones before, but with such higher retail price tags, it's one way Apple can get these units moving off the shelves. Discounts aside, the latest report from Thinknum analyzed the iPhone XS and XS Max with Best Buy ranking information - as in: the product's ranking among...



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