Retailers look to millennials for holiday shopping cheer

Retailers look to millennials for holiday shopping cheerAs the US holiday shopping season kicked off Friday, retailers were looking to an unexpected savior to keep the tills humming: millennials. The generation of 22 to 37-year-olds have long been seen as cash-strapped and debt-laden after graduating college into a jobless economy after the 2008 global financial crisis. "This holiday season retailers will experience the growing purchasing power of Gen Z and millennials," National Retail Federation president Matthew Shay said.




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