Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

  1. Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification  Search Engine Land
  2. Google rebrands its ad lineup, with AdWords becoming Google Ads  TechCrunch
  3. DoubleClick No More! Google Renames Its Ad Stack  AdExchangerFull coverage


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