Kantar: Xiaomi expands its presence in Europe in Q1 2018

Report from Strategy Analytics has put Xiaomi at 4th place on the global scene, and today Kantar Worldpanel released similar information for Europe: Xiaomi is in Top 4 across the big five markets in Europe. Along with Samsung, Apple, and Huawei, the manufacturers account for over 75% of smartphone sales in Q1 2018. Redmi Note 5A - one of Xiaomi's bestsellers Xiaomi turned its attention to Europe late, though it has quickly gained ground since, says Dominic Sunebo, Global Director of Kantar Worldpanel. Xiaomi's online business model in Asia worked well in Europe too with promising...



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